The evolution of memecoin has been slow and steady ever since the first Dogecoin was released to the masses. Since then, through memecoin marketing, tokens such as Mog, Pepe, or Shiba Inu have outperformed most crypto marketing.
Memecoins are no longer playful crypto offshoots and have transformed into full-fledged investment products. Some tokens have reached billions of dollars in market capitalization, thus arranging how tokens are viewed in the current Web3 ecosystem.
As we move into 2025, and with memecoins dominating most of the 2024 cycle, let's look at how memecoin marketing will adapt to the new market demands and the critical trends you should be aware of.
In this blog, we cover the key memecoin marketing trends for 2025, distilling what's driving new memecoin launches, what networks will lead the market and which will adopt the memecoin craze, and how to succeed in the volatile Wild West.
The Rise of Memecoins in 2024
As we've come to understand, memecoins are tokens inspired by internet memes and pop culture that captivated the Web3 demographic. With altcoins presenting themselves as tokens with a purpose and utility, memecoin contradicts the Web3 standard.
With no utility, clear market direction, and a goal of inscribing internet culture on the blockchain, Dogecoin or Shiba Inu have become symbols of community-driven finance. For many, 2024 was a year like no other, with the meme sector approaching over $70 billion in market cap. And growing.
In 2023 and 2024, memecoin popularity surged due to increased regulation and market adoption for regular tokens. With more capital than ever deployed by VC towards top tokens, memecoins have become a playing field for Web3 natives and a response to the lack of decentralization of the current market.
Nonetheless, VC money has helped memecoins develop their own infrastructure to thrive. Platforms like Raydium on Solana or Sunswap on TRON have made it easier for memecoins to be traded with lesser capital. Even though Ethereum was the preferred meme network, other protocols are stealing its thunder.
Solana's Dominance In The Memecoin Market
Since early 2023, Solana has positioned itself as the go-to network for deploying memecoins. 2025 won't be any different as Solana provides superior transaction speeds - of up to 65,000 TPS - and that's no match to Ethereum or Binance, which have a lower output and higher fees.
Moreover, Solana's ecosystem has developed to accommodate memecoin trading with community-driven tools that draw traders into a self-relying meme ecosystem. Solana's 2025 dominance will be driven by Pump.Fun, a platform allowing for quick memecoin deployment within seconds. Solana is a meme trader's nirvana with low transaction fees and instant completion.
Pump.fun's data shows just how much meme traders rely on Solana. Since its launch, the platform has generated over 1.5 million in SOL through trading fees, making it a compelling case of how the platform will enable meme success in 2025.
Cat and Dog Tokens Will Continue To Dominate
Dogs and Cats were the first facade of a more laid-back crypto, and a decade after they were first minted, they are still relevant. In 2025, we don't see that changing since memecoin marketing will still value dogs and cats over anything else.
Cases like Shiba Inu, Floki, or BONK show how traders resonate with dog memes easily and how quickly they can be turned into viral content. So why will you still see DOG MEMES across the space?
Dog memes retain their grassroots actions and are quick community builders. Narratives can spur from any leading dog meme and create others, such as popular WIF, which gained significant support in 2024.
Additionally, tokens with lower prices are more inviting to new users. As with every bull cycle, we'll see crypto newbies adopt dog tokens because of their low prices but also because of the success stories over the years. 2025 won't be any different.
Start Of AI Memecoin Generators
2025 could be the year for the AI token launcher, creating a stage for more memecoin to be deployed faster than ever. On average, there are now 6000 new tokens launched each day, and with AI deployers, the number can double or triple.
AI token minting will differ since they can be immediately deployed with a click of a button. Unlike Pump.fun, where manual input is required, we could see bulk launches with tokens that are part of the same "family" but with distinctive utility.
The breakthrough of AI token generators could see a new narrative building and a possible shift in trader perspective about how a meme coin will be used. Only time will tell whether they can change the ethos of memecoins into tokens with gated access or retain the same fun characteristics.
Less Artists And Entrepreneurs Rugging Users
The market has had it with influencers or artists rugging their followers. In 2025, users will be less likely to get rugged by quick money-grab artists.
With memecoin marketing strategies shifting in the new year, influencers won't be as incentivized to tokenize their work or launch a token due to fear of legal scrutiny.
Most artist memecoins have gone to zero. The public backlash has been huge when looking back at the previous meme cycle in 2022, with Jake Paul's token or Logan Paul's NFT collection. As always, getting rugged in 2025 can be overcome with diligent research.
Looking Ahead at Memecoins in 2025
The memecoin market has surfaced as a key component of the crypto and blockchain industry, and VC-backed tokens look rather lackluster. As long as Solana can sustain the growth of the memecoin market, and no regulation will subjugate their lack of utility, memecoins will continue to be a popular entry-level trade for newbies and experienced traders.
Memecoins will mature in 2025, and we expect to see more tools built to expedite internet culture's reach into mainstream blockchain usage. DeFi and NFTs might be returning in the upcoming cycle, and we could experience some added utility with existing tokens like Floki or others.
Comments