Meme Marketing Strategies for Crypto Memecoins - The Rise of Memecoins
There has been a huge surge in memecoins over the course of 2023 to 2024, which saw Solana volumes rise and the entire meta, the entire narrative of the crypto / web3 space turn to memecoins and away from DeFi, Altcoins, NFTs, the metaverse and P2E gaming.
The rise of memecoins meant that more crypto founders than ever before were looking to start their own memecoin as there was less pressure to deliver on tech, more time and energy for creating community and fun narratives and the opportunity to make massive gains in a short period.
Compared to other crypto assets, crypto memecoins were initially taken for as just a joke, but of course are now no longer a laughing matter, with many memecoins reaching multiple hundreds of millions if not billion dolar market capitalizations.
More people than ever before are looking to launch their own memecoin, whether it be an animal based meme, a political meme spin off character or a meme based off something offensive or trending in the news cycle. There is an effective "gold rush" towards the memecoin markets.
We are seeing the majority of memecoin founders deploying and launching on Solana, as well as Base, Binance Smart Chain, a number of L2s and pretty much all major blockchains are looking to attract the lucrative promise of memecoin volumes.
Effective Memecoin Marketing Strategies
So many founders are in the position where they have a budget of between let's say from our experience on average 20k-100k for a meme coin launch (not including funds for the Liquidity Pool and money set aside for sniping and market making).
Just purely on the marketing side we have seen many memecoin launched and fails, many successes and the secrets to a great memecoin launch are basically:
High Quality Memecoin Content
Starting with the best quality content is key for meme coin projects looking to achieve the maximum market cap. The world of social media is a competitive marketplace for attention and only the best quality content will standout and win to grab the attention of users, and make a compelling impact.
So we recommend only the best quality and of course original content for memecoin clients, and as a meme marketing agency, we recommend obviously crypto memes, but also crypto 3D animations, 2D animations, GIFs, Telegram stickers and illustrations, all with a focus on funny characters, narratives that are bold and can get attention, and a strong call to action.
To state the obvious, Memecoin marketing is basically void without strong content, a strong meme game and high quality meme marketing strategies. The whole point of course behind memecoins is to have the best crypto memes. It sounds super simple, but many memecoin projects invest little into the actual content and have cheap, usually AI or crappy designs that are uninspiring. Often using templates for memes, that are tired and old.
So as a memecoin marketing agency, The Meme Studio can only advise without hesitation that a memecoin MUST have quality content, stunning crypto memes and a commitment to standing out from the pack with crazy degen animations, crypto animated telegram stickers and lots of original memecoin illustrations.
Making a Memecoin Mascot Character
Nearly all memecoins in crypto are based on a character, either an animal, a human or some kind of creature. Some are not based on characters but most we have seen are. This normally involves making a model and concept sketches and illustrations of the character.
We have made so many crypto meme characters over the years, seen lots of Wojaks, Pepes, dog coins, cat coin memes, all across the world of crypto meme coins we know that projects wanting the best meme character must invest into the best quality version of this mascot.
To achieve the best results on a crypto meme character we suggest following the illustrations and conceptual stages by moving onto creating a 3D crypto character model. By 3D modelling the crypto memecoin mascot, you have the ability to create further animations, GIFs and other animated video content which is much more exciting than just static illustrations. At The Meme Studio our team of crypto animation specialists can do 3D modelling and rigging of your NFT or crypto character, turn the memecoin mascot into a moving and talking symbol and of course as a memecoin client you will always have the ability to keep the original files.
3D crypto models are a specialty of ours, especially crypto character modelling. We know how to make a memecoin mascot fun, interesting and cartoon enough but also realistic enough and usable for animations.
So in summary if you want a memecoin character definetely choose to have it made into a 3D model.
Memecoin KOLs and Distribution
We often get asked about how we can help with memecoin marketing strategies such as the use of KOLs, also known as key opinion leaders or simply "influencers". Usually memecoin clients coming to our meme marketing agency are asking about Solana KOLs or memecoin KOLs who can help promote their project before the launch and bring in more money to the project.
Unfortunately this kind of thinking, the kind where founders believe that KOLs will simply along bring volume is really wrong. Yes, some of the best crypto memecoin KOLs can and will bring volume, but of course they are exrtemely expensive and if they are able to bring in millions of dollars, they would have simply done it for themselves. Why would a succesful crypto influencer who can bring in millions, be convinced by your offer of a a few thousand? It doesn't make any sense. So founders of memecoin projects need to realise that memecoin KOLs who are really good simply don't care about your project, or will take a massive fee and or allocation to get involved, and most likely rugpull it anyway.
So a memecoin KOL marketing strategy needs to be a lot more thought out than simply expecting some top KOLs to bow down and start working for very little money to promote a new memecoin project.
At The Meme Studio we like to divide KOLs into two buckets. One is the "vanity metrics" which can be ascribed to KOLs who are Tier 3 or not as reputable but can bring in a lot of likes and retweets on X, not botted at all, but simply engagement farming and getting traction and social media attention for new memecoin projects with no followers and likes. This is the first step. It isn't perfect, it isn't glamarous but it is necessary to work with lower tier KOLs if you have limited budget for a memecoin campaign launch and need social media metrics to start growing.
The next bucket of KOLs are those who can bring liquidity. Often the biggest volumes in crypto come from closed private alpha channels, private groups in telegram or discord run with a small amount of memecoin traders who are not famous and don't have thousands of likes and followers but are going to bring in volume. These kind of whale groups are run by KOLs who are a different breed than the ones who are big and seemingly famous on social media.
It is rare to find someone as a memecoin KOL who is both massive in terms of following, cheap to work with and can bring in large scale liquidity to meme coin projects. So to find the alpha groups and whale chats, you can contact The Meme Studio, and we will point you in the right direction for your memecoin KOL strategy.
The Meme Studio is not just a crypto meme marketing and content creation studio but also a memecoin marketing agency that loves working with new projects and founders who share our passion for memes, the excitement and energy of memecoin markets and who want to get the best trusted help for a succesful memecoin market launch.
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