Web3 Growth For Decentralized Degens

As of 2023, we are proud to have worked with leading NFT projects, play to earn (P2E) blockchain games, DeFi protocols and Metaverse companies. Web 3.0 founders know that when they work with our native Web 3.0 marketing agency that they are working with a team that has lived and breathed crypto for many years, is aware of all the intricacies of Web 3.0 marketing and isn't just another digital marketing firm pushing out generic social media marketing with scheduled content to social media platforms, running targeted ads and telling you how important 'data' and search engine optimization is for your degen crypto project.

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When 'Degens' and 'Hodlers' became King

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It became apparent that internet users who were the intended target audience for successful DeFi projects, were simply Web 3.0 native degens and with first-mover attitudes of risk-taking who preferred to hang out and search for their crypto education on the anonymous far corners of Crypto Twitter, Discord and /biz/ than traditional social media networks like Facebook and Instagram. They were already familiar with DAOs (decentralized autonomous organizations) and didn't need to be served up ads, but rather humoured with crypto memes, wojak animation videos, telegram stickers, discord emotes and crypto twitter drama that engaged and informed. As far as due diligence was concerned, those degens that just FOMO'd in would do so anyway, and those that read white papers, wouldn't be dissuaded from an active community driven by crypto meme marketing, as it would show a visible level of engagement and a critical base of loyal 'Hodlers' necessary to keep the token stable through tough times when selling pressure was higher.

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How Crypto Shilling became a Needed Service

Web 3.0 Community, in the true sense meant that many smaller crypto investors could band together with pooled investment decisions, become active in decision making with the newly invented DeFi technology of DAOs and have control over the marketing narrative of their favourite protocols, by 'memeing' into existence their thoughts and concerns, contributing positively and directly to their own investments, also known in the world of crypto as 'pumping your bags' or 'shilling your bags'. Chainlink was known as a project that had a mass group of followers doing this, known as the "Link Marines", but many other fan groups forming on Discord and Telegram would do the same. Youtubers would often shill crypto coins, and entire troll farms on 4chan's /biz/ forum would engage in crypto shilling as a strategy to get everyone excited about a particular ICO (initial coin offering), airdrop, NFT mint or token IDO (initial DEX offering). Following this revolution leaving new power in the hands of crypto communities, project founders needed to focus on engaging the community first, just as importantly as promoting the protocol's latest tech. By banding together and pushing out memes, they would collectively influence the token prices and so it came to be that crypto shilling and crypto meme marketing was born.

The rise of the Crypto Meme Token industry

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By the height of the DeFi boom, it came to pass that the crypto memes and community alone, and not the blockchain technology would often determine the early success of a DeFi project. Looking back to the early meme coins based of dogs like Dogecoin (DOGE) , Shiba Inu (SHIB) and Floki (FLOKI), we see the monumental success of a simple dog meme, merged with the decentralized web, community marketing and user generated content (memes). It's now a fact that Meme Coins are an entire separate category in the world of cryptocurrency and Web 3.0. According to CoinMarketCap, as of February 2023 the total market capitalization of Crypto Meme Coins alone is over $21 BILLION US dollars...

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What does this mean for Web 3.0? That Memes and Community Marketing with a focus on content creation is more important than ever, and a marketing strategy trend to watch for 2023 and beyond. At The Meme Studio, we've seen that the importance of memes, engaging content creation and focused community building has only grown since the early days of the 2020 DeFi boom where Memes across various social media networks were utilised to shill projects like Chainlink, Dogecoin and various other projects. In fact, since the emergence of NFTs in 2021 and 2022, we've only seen Web 3.0 content marketing become more complex, with Web 3.0 communities demanding entire universes with lore, characters, storytelling and compelling narratives. Great examples of NFT projects that used all those elements of Web3 marketing as mentioned, include BAYC, Goblin Town and Sandbox.

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How is our Web3 Marketing Agency different?

Being a Web3 marketing agency means being able to provide virtual experiences in the metaverse, community development and community building through gamified competitions, integrating digital assets from existing NFT collections and configuring them across other mediums, taking advantage of artificial intelligence and ending reliance on centralized systems for communication channels, and instead providing exclusive access to decentralized next generation DAOs and Web3 tooling.

Our clients have been not only Ethereum based but across multiple blockchains, including Algorand, Solana, Matic/Polygon, Binance Smart Chain and Polkadot/Acala.
 

Early on, we used marketing strategies ranging from content marketing: 3D Animation, 2D Animation, illustration, pixel art, telegram stickers, GIFs, and memes, to influencer marketing, community marketing, twitter spaces, discord community management, leveraging user generated content with community competitions.

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As a world leading Web3 Marketing Agency, we are proud to stand behind our work and our Web 3.0 native team of artists. We're here to assist you in your latest adventure and provide digital marketing that goes beyond website content, influencer marketing, facebook posts and simply posting on social media platforms. We understand the target audience of crypto degens, NFT collectors, early adopters into the metaverse and understand that the old ways of doing digital marketing with static web pages and one size fits all marketing campaigns don't work anymore.

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What to look for when choosing a Web3 Marketing Agency

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You might come across another Web3 Marketing Agency like the typical one's that maxed on their SEO from the early ICO days. We won't name names, but they are incredibly overpriced, and deliver little value. How do you know if a Web3 Marketing Agency is good? How do you review a Web3 Marketing Agency? Ask for their portfolio, ask for pricing upfront and of course, ask for results in past campaigns and industry connections. Were the clients some shitcoin or generic NFT collection? It's important to when comparing NFT Marketing Agencies and your average Web3 Marketing Agency that comes on the SEO results in Google because they are often so far removed from the marketing and day to day business, that they'll fail to spend any dedicated time thinking and ideating unique strategies that custom fit your Web3 project. Being in the business of a Web3 Marketing Agency is a high-touch business that requires a lot of time, skill and energy. Web3 Marketing is constantly evolving so it's important to be amongst people who live and breathe it on a daily basis, and aren't just a holdover marketing agency from the early ICO days, when it was a production line, copy paste style of marketing agency business. If the Web3 Marketing Services being offered don't convince you at first, take a second quote elsewhere. We would say the same to new clients who consult with us. Do your research before signing on to a new Web3 Marketing Agency. At The Meme Studio, we generally only sign for 1 month contracts, giving clients the freedom and flexibility to cancel whenever they choose. Our pricing models vary, but it's always based on output and not billable hours. 

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The advantages of NFT Influencers and the Dangers

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We'd also advise to be careful of NFT influencers and at the early stages of your research, double check to see if any NFT marketing agency is behind those NFT influencers, as it is often cheaper to go directly to the NFT influencers themselves. We, as a matter of practice simply refer clients to NFT influencers who we think are effective, but never take a cut, as it's not our business model. The same is true of PR marketing with our agency. We prefer to be on the side of social media management and acting as the marketing agency that produces quality content, instead of the middleman to broker connections that can be made from a simple Twitter DM or a couple of emails asking for quotes. Crypto marketing is full of pitfalls and crypto companies promising 'the moon' from the onset shouldn't be trusted. As a Web3 Marketing Agency working towards more a more ethical and decentralized world, we know that our values reflect on the entire Web3 crypto ecosystem and we strongly wish to avoid a repeat of the scams of Sam Bankman-Fried (SBF), Brendan Blumer behind EOS, Do Kwan of Terra and many more... 

At The Meme Studio, needless to say we're a Web3 Marketing Agency not averse to diving down the rabbit hole of crypto into new ideas, virtual worlds, following endless crypto twitter threads, scouring the 4chan /biz/ board and we are always intending to stay ahead on Web3 marketing campaigns and best practices for content creation and Web3 community management services.

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We're across all social media sites popular amongst web 3.0 native crypto internet users, and have been amongst the Web 3.0 natives for years chasing the latest trends and new technologies from decentralized autonomous organizations to augmented reality and virtual reality in the metaverse, emerging platforms of artificial intelligence, advocating for data security and user privacy in DeFi to next generation smart contract and non fungible tokens.